A review of some of the downsides of this approach will help you create the right marketing strategy for you. Product Orientation A product-oriented approach to business focuses on building a superior product or service, which will pull customers to you because you have what they need. This differs from a sales-oriented approach, which relies on branding and communications strategies to pull customers to you by making them believe you have something they want.
Share on Facebook There are two strategies that can affect the operational goals of a business: Both have their strengths and weaknesses, but multiple factors exist that determine which path you may choose to take.
Understanding each business model is the key to making the right decision. Elements of a Marketing-Oriented Strategy In a marketing orientation model, a business focuses on identifying the wants and needs of its target audience, and determining how many products it needs to make to satisfy those wants and needs.
Through the help of marketing personas and market research, business owners that pursue this strategy let their customers dictate how many products they make, and what type of products they develop. For example, a toy company may discover that its customers want more stuffed animals and fewer action figures, and if sales confirm this, then that company may drastically reduce production of action figures and may significantly increase its production of stuffed animals.
Elements of a Production-Oriented Strategy In a production-oriented model, a business focuses on making as many products as possible, at the lowest cost available. Companies that sell in high volume typically follow this type of strategy, because the demand is always high, and the goal is to keep pushing out quality products as cheaply as possible, to maximize the profit margin.
Businesses that adopt this strategy focus on making better products to attract customers, rather than identifying the specific needs of their customers and building products to satisfy those needs. Production-oriented companies have a strong belief that quality is the best type of marketing, and that if the price of a product is fair, then customers will buy it.
Advantages of Marketing-Oriented and Production-Oriented Strategies The primary advantage of a marketing-oriented strategy is that it is responsive to the needs of its target audience, which can boost brand identification, loyalty, and trust. When customers perceive that a company constantly tries to solve its problems, they tend to reward that company by consistently buying its products.
On the other hand, the main advantage of a production-oriented company is that it is always looking to refine and improve its products to make them the best in the industry.
It also means that the quality of the product made by a production-oriented company may be superior to that of a marketing-oriented company. The main disadvantage of a production-oriented strategy is that competitors may develop a higher quality, less expensive version of your product that may price you out of the business.Marketing orientation is a business model that focuses on delivering products designed according to customer desires, needs, and requirements, in addition to product functionality and production efficiency (i.e., production orientation).
A Marketing Orientation And A Production Orientation Marketing Essay. Print Reference this. Published: 23rd March, marketing orientation and consumer orientation always coexist in market.
Both of them considered customer and competitive first. Champagne producers use marketing orientation for their main selling policy.
So the key. Product Orientation.
If you focus your brand and selling message only on your product’s construction, features, cost, quality or other hard facts, a new competitor, change in technology or. Market orientation vs. product orientation In the world of business, companies can develop new products and services based on either the product orientated or market orientated approach.
With a product oriented approach, the company develops goods and services based on what it does well, rather than what the consumer wants. Production orientation and marketing orientation describe different stages in the evolution of modern business marketing.
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WJEC Business Studies: Product Orientation, Market Orientation and Asset-Led Marketing; The Disadvantages of Product Orientation to a Business.