Kodak and the digital revolution case study analysis

Differentiation strategy was employed to offer different product and services to commercial and customer markets. The product and services provided to various segments reflected price differentials as well. Kodak entered into partnerships and alliances to add competitive advantage. The partnerships included leading hardware and software business to add competitive advantage.

Kodak and the digital revolution case study analysis

Understanding the impact of digitalization on society Share In the face of huge societal challenges, how can digital transformation make a positive contribution? Digital transformation is generating a fierce debate among policy-makers, economists and industry leaders about its societal impact.

As digitalization disrupts society ever more profoundly, concern is growing about how it is affecting issues such as jobs, wages, inequality, health, resource efficiency and security.

Strategic Planning: Longitudinal Strategic Development Study of Eastman Kodak | gilles saraillon

To help begin a new, evidence-based debate on the future impact of digital transformation, we have conducted a detailed quantitative analysis of the value at stake from the digitalization of 11 major industries. In each case, we have calculated projections of the potential value of digitalization to the industry itself and emerging sources of value for wider society, as measured by an intentionally narrow set of indicators.

Over time, this approach may be broadened and refined. So how can digital transformation make a positive contribution to society? We have focused on three key areas: Employment and skills Current estimates of global job losses due to digitalization range from 2 million to 2 billion by There is great uncertainty, with concerns also about its impact on wages and working conditions.

However, according to the Edelman Trust Barometer, trust in all technology-based sectors declined inwith concerns over data privacy and security a key factor. Broader ethical questions about the way organizations use digital technology also threaten to erode trust in those institutions. While these are hugely complex challenges, our analysis suggests that digital transformation has the potential to make a positive contribution: Creating a workforce for the machine age Digitalization could create up to 6 million jobs worldwide between and in the logistics and electricity industries.

Elsewhere, automation will displace many human beings. With both winners and losers resulting from digital transformation, a huge premium rests on the near-term ability of businesses to upskill employees and shape the next generation of talent for the machine age.

Transitioning to a sustainable world Digital initiatives in the industries we have examined could deliver an estimated 26 billion tonnes of net avoided CO2 emissions from to This is almost equivalent to the CO2 emitted by all of Europe across that time period.

Ensuring this potential value can be realized and scaled means overcoming hurdles relating to the acceptance of new, circular business models, customer adoption and the environmental impact of digital technology itself.

However, it has raised concerns about data privacy, security and the ethical uses of data.

Kodak and the digital revolution case study analysis

Establishing new norms of ethical behaviour with digital technology and reaching higher levels of customer trust will be critical in a successful digital transformation. Focus on creating a workforce for the machine age The digital revolution has created new roles such as search engine optimization managers and social media account managersnew types of organizations cloud computing providers and social media agenciesand even new sectors of the economy digital security and data science.

The impact of digitalization has also acted as a catalyst for employment growth in the wider economy. In India, for example, it is estimated that three to four jobs are created for every job within the business process outsourcing and IT-enabled services sectors.

The truth is that we actually know quite little of what is going to happen. What will the economic impact of innovations be in the future?

Oct 19,  · Being a chemical company at the core, Kodak had a long tradition industrial processes and innovation and during the better years leading to the 21 st century, Kodak patented dozens of new ideas and concepts that were supposed to keep them ‘future-proof’ and prepare them for the impending digital revolution. Considering such Kodak events from the case study ‘Kodak and Digital Revolution’ by Gavetti et al. (), strategies adopted by the leadership positions during different time can be analysed and evaluated to explore the management of innovation and change. Kodak’s failure to adapt to the new technology stands in stark contrast to Fanuc’s case because Kodak had greater resources in terms of its brand reputation, its finances and its technological prowess in digital .

How will humans interact with machines and algorithms? What kind of skills do we need and how should we learn? How will all of this impact labour markets?

KODAK SWOT ANALYSIS | loveisneverbewrong

The future of work We can at least be sure that there will be three types of jobs, categorized by the percentage of codifiable tasks within the role: Those that will disappear lost the race against the machine.

For example, clerks and administrative staff, or truck drivers. Those jobs that are completely new or remain largely untouched running faster than the machine or running a different race. For example, roles in the creative arts are unlikely to be automated, as are new roles that involve managing data and machines.Kodak and the Digital Revolution: Case Analysis Since the early ’s, Kodak had proven themselves to be great innovators and had worked on building their brand on a domestic and international front.

They invested heavily in marketing to establish their image and realized early on that their profits would come from consumables rather than.

4 External Analysis Industry Overview For the purposes of this analysis, Eastman Kodak will be classified under the Digital Imaging industry, acknowledging that the industry contains sub-industries that, when combined, place a company in the Digital Imaging industry.

Part 2: CASE STUDY (Kodak) Note: The examination will be in two parts. Part 1 will comprise a set of multiple-choice questions designed to check your understanding of all of the lectures material. Part 2 will concern this case study, with the examination paper including a set of questions about it.

The rise and fall of Kodak's moment 16 March Kodak Color Film. Credit: Dok 1 from Flickr. On a shelf in his office in Cambridge Judge Business School, Dr Kamal Munir keeps a Kodak. Sep 29,  · Kodak SWOT Analysis The main issue behind this case is the problems faced by the Eastman Kodak Company in the process of changing to Digital technology in printing.

It failed to establish market share andmarket leadership in the Digital sector.

Kodak and the digital revolution case study analysis

a traditional case analysis or use the assigned questions provided and conclude 1. Kodak and the Digital Revolution (A) (HBS Case # ) a. Evaluate Kodak’s strategy in traditional photography.

c. What should Adobe do? How can they win the standards war? Should they focus on eDocs or eBooks? Will the eBooks market tip or will.

Digital Camera Market–Growth, Future Prospects and Competitive Analysis,