However, a business plan can still be an invaluable tool for your nonprofit.
Charity organizations Our Competitive Advantage The fundraising business either profit or non-profit are both established with the intention of achieving a noble cause, and so even though profit based fundraisers might seek to get more clients, it is not usually done in a competitive environment as that of a normal business.
However as a for profit fundraiser, we have several strategies that will ensure that we get the required number of clients to our business in order to allow us achieve our intended goals.
These strategies are designed to give us an edge over the others.
First off, we intend to ensure that we hire quality staff who do not only have the required industry experience but also understand our policies and objectives and are highly committed to ensuring that we achieve them. Our qualified personnel will also ensure that our business ethics and transparency is maintained fundraising business plan template all times in order to positively communicate our brand to our customers.
We know how important it is to create an awareness that will ensure that our target market is aware of services and so we have laid down marketing and publicity strategies that will not only help us generate interest and penetrate the target market but also bring in clients who are fundraising business plan template need of fundraising to patronize our business.
Finally, ensuring that our clients get excellent service is paramount to us and so we intend to ensure that we offer the best customer service experience to all our clients which we know will lead to more referrals for our business and take us to the standard we hope to achieve for our business.
Therefore at Zo Bill Fundraisers, we have been established with sole intention of generating profit that will help sustain our fundraising business and ensure we are capable at handling the various requests of our clients.
Therefore, Zo Gill Fundraisers intends to generate income via the following means; Sales of publications Trainings and offering of other forms of expertise Charging service users Selling products made by the beneficiaries of the organization Sales Forecast Even though more people in this industry are fundraising business plan template towards nonprofit fundraising businesses, there is still a high demand for profit oriented fundraising business as those who seek have a certain goal they intend to attain using these services.
Being one of the few of our kind in this industry, we are well positioned to getting a huge share of our target market and are optimistic that we would meet our target of ensuring that we generate enough income to sustain and grow our business within one year.
Our statement is based on the result gotten from a thorough analysis of the industry, where we analyzed our chances of survival and well we would be able to thrive in the industry, which allowed us come up with the following sales forecast.
The sales projection is based on information that was gathered from similar start-ups such as ours here in Fargo — North Dakota. Therefore, below are the sales projections for Zo Gill fundraiser based on our location, the statistics gathered in the market, and other assumptions for our business; First Fiscal Year-: Should there be any change in the factors used, it might have a positive or negative bearing on the projected figures.
Marketing Strategy and Sales Strategy Every business needs generated revenue in order to be able to carry out its activities and remain in its industry for a long time as it deems fit, and to achieve this, such a business must know how to market itself well to generate the intended awareness for itself and services.
Marketing is therefore a very important aspect in any business and should not be taken lightly by any entrepreneur or group looking to start a business. To this effect, we have therefore conducted a thorough market survey that will enable us penetrate our target market and generate the right interest for our business.
In conducting an accurate market survey, we made use of detailed information and data from similar businesses such as ours in this same location and we used that to structure our business in such a way as to attract the right clients to us.
In helping us to draft the right strategies, we hired a reputable marketing consultant who not only understands the market and the industry but who also knows what strategies are likely to help us succeed in this industry whilst also allowing clients understand what we stand for and how we can help them achieve their intended goals and objectives.
We also have ensured that our marketing teams have been empowered to help draft strategies and also modify strategies that do not reflect our core values and positively communicate our brand.
It is to this effect that we sought the services of a reputable brand consultant who not only understands the market and industry as a whole but also has the experience required to ensure that we attain the right amount of publicity using the best strategies that will not only allow us become amongst the top leading brands but will also ensure that we are favorites and preferred by most of our target market.
Setting a price might look difficult but we have come up with the strategy that will ensure that we set rates that are affordable to our clients whilst also not plunging our business into any debt of sorts. However, due to the fact that we are still new in the industry and in order to generate the required awareness for our business, we intend to offer existing and potential clients a reduction in our rates for at least three months.
This strategy, according to our business consultant will allow us garner more clients whilst also opening us to several opportunities that the market has to offer. Also, reducing our rates will in no way affect our overhead or running experiences for the period in question.
Payment Options Zo Gill Fundraiser has come up several payment policies that is intended to ensure that all our clients with their diversity and preferences have the necessary options that will be convenient for them and for us as well. Therefore the payment options that are available for all our clients are; Payment via check Payment via online payment portal Payment via credit card Payment via bank draft The above payment options were carefully chosen after we had several discussions with our bank as well as certain merchants.
We are confident that the above platforms will work without any sort of hitches for our clients and our business as well.
Start — Up Expenditure Budget Starting a profit oriented fundraising business is quite different from starting a non-profit oriented one. However, regardless of this fact, there are basic requirements that are expected to be achieved when starting a business and there are things that one is expected to spend the bulk of the start-up capital on such as paying employees and utility bills for a certain period of time, purchasing a vehicle and leasing a facility for use.
It should be noted that that bulk of the capital will go towards leasing a facility, purchasing an official van and paying employees salaries as well as utility bills for a definite period of time. Zoe McGill a professional fundraiser who intends to run the business alone without seeking for external partners to run the business with her.
This decision has therefore limited her sourcing of income to just few sources. Therefore, below are the areas where funds will be sourced from to start and run the business; Generate part start-up capital from personal savings Source for soft loans from family members and friends Apply for grant Apply for loan from bank N.
One of our major goals in starting Zo Gill Fundraisers is to ensure that we help clients achieve their objectives and goals by raising the amount of funds needed by our clients for the various projects they intend to engage in. To achieve this, we intend to hire the right personnel, those that are highly qualified and understand the industry.
Having the right employees will help us achieve the set goals by our clients in a timely manner, therefore improving our brand and stand in the industry.Create your own business plan Business planning has never been easier.
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At the same time raising the fund will be easy and it will help in the planning for the future and present. Business plan template and example: how to write a business plan: Business planning made simple - Kindle edition by Alex Genadinik.
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No matter the size of your business, having a business budget in place is essential to the growth of your company. The business budget will help you make strategic decisions about where you can grow, where you may need to cutback, and the general health of your company.
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Step 3: Outline. Create an outline of your nonprofit business plan. Write out everything you want your plan to include (e.g sections such as marketing, fundraising, human resources, and budgets).