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Your Child's Blood Pressure You may not realize that your child can develop high blood pressure. While it may not always be the case, it isn't uncommon by any means. You can take control of your child's blood pressure while they are young and help them live a healthier life.

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Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered.

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Two hundred two ways to supplement your retirement income. You're probably thinking, and rightly so, how can this young punk possibly know anything about the financial and income issues and challenges facing people aged 50 and over?

Obviously, you're not completely off base. I am not yet aged plus, but I do have many years of small business, sales, and marketing experience under my belt and have written numerous books on small business, sales, and marketing topics.

Combine these experiences with my many hours of research on the challenges facing people aged 50 and older, and I can say without any hesitation that you are reading one of the most comprehensive and authoritative books available today about the best ways to supplement your retirement income.

My objectives in creating this book are to identify the best ways that you can supplement your preretirement or postretirement xvii xviii s Preface income and to give you the information and tools that you need to get started in a simple-to-use, step-by-step format.

Let's face it, there's no shortage of books available about how to save or invest for your retirement, and most are very helpful, that is, if you are 20, 30, or 40 years old. Because all of the investment and savings strategies require 10, 20, 30, or more years of consistent saving and investing to realize the full financial benefits.

But what do you do if you are one of the millions of people over the age of 50 who need or want to supplement their retirement income right now, not years or even decades from now?

The information and ideas featured here have been specifically developed to walk you through every step that is required to start and run a business for maximum success and profit. After completing this book, you will have acquired valuable information and knowledge on all the critical topics, including choosing the right income-producing opportunity for you, satisfying the legal and financial challenges, planning all aspects of your business to ensure success, setting up your business, sales and marketing, and, of course, the best ways to supplement your retirement income with big profits!

Getting Started Ways to Supplement Your Retirement Income Inside, I explore reasons why you might need or want to supplement your retirement income--to keep up with inflation, to maintain your preretirement lifestyle, to fulfill a dream of owning your own business, to escape the impact of downsizing, and many more.

You'll also learn what you can do to supplement your retirement income, including providing services, selling products, or manufacturing simple products, all for big profits and in many instances from the comfort of your home.

I'll also help you to find a good business match, taking into consideration issues such as doing something that you love, capitalizing on your current skills and knowledge, using the amount of money you have to get started, and allowing for your health as well as your short- and long-term business and income goals.

You'll also learn about business options, such as starting a business from scratch, buying an operating business, or purchasing a franchise or business Ways to Supplement Your Retirement Income opportunity, and the advantages and disadvantages of each.

Just think, you will discover all of this valuable information to put you on the path to successfully supplementing your retirement income, and that's just in the first chapter alone! Legal and Financial Issues When starting or buying a business, there are always lots of tough legal and financial issues that need to be demystified and satisfied.

So to help, you will learn how to register a business name and select a legal business structure--sole proprietorship, partnership, limited liability corporation, or corporation--that best meets your needs.

You'll also find out what licenses and permits are needed to start and operate your business, and how and where these can be obtained. Do you need insurance to sell products and services?

In most instances, yes. So you will learn what insurance coverage is needed to best protect your assets and where you can get it. It also takes money to start or buy a business, and I'll show you how to calculate how much money will be needed, what funding sources are available to you, and how you can get started on a shoestring budget.

Money management issues are discussed. You will learn how to set up your books, work with accountants and bookkeepers, and open commercial bank accounts. You will also discover how to establish merchant accounts so you can provide your customers with convenient payment options, including credit cards, debt cards, and electronic money transfers.

Business Planning A business can only be as strong as the research and planning that goes into it right from the start. To establish a rock-solid business foundation on which to build, you will find out how to develop a business plan in step-by-step detail, one that can be used to secure start-up funding, and also act as a road map to guide your new business and marketing strategies so you can minimize financial risks while maximizing the potential for success and profitability.

Who is your target customer? In this book, you will learn how to identify your target customers-- who they are, where they live, how many there are, how they make buying decisions, and how to build lifelong selling relationships with all of them.

Depending on your venture, your business and marketing plans do not have to be highly sophisticated. Even a few well-researched and documented pages covering the basics are often sufficient to reveal the information you need to describe your business, identify your customers, reveal your product's or service's advantages, develop your sales goals and marketing strategies, and create your Preface s xix xx s Preface action plan.

To assist in this endeavor, information is provided in a workbook format requiring you to answer critical business and marketing questions.

Your responses can be used to develop a basic business and marketing plan to help reach your business and income goals.

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Setting-Up Shop Every business also needs a base of operations to work from, and in Chapter 4, you will learn how to select the right operating location for your business; homebased, office, and storefront locations are discussed along with the pros and cons of each.

An operating location can also be on the web, so I'll show you what you need to know to get on the internet and start doing business there. Topics such as building your web site, selecting the right domain name, and registering with search engines are covered. Once you have chosen your operating location, you also need to know what type of equipment and technology is needed and how to organize your workspace so that you can maximize efficiency and productivity; these topics are discussed in detail.

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